New Launch · District 22 · Holland · Singapore

Lucerne Grand
The New Standard of District 10 Luxury.

Nestled quietly within one of Singapore’s most sought-after neighborhoods, Amberwood at Holland brings together an exceptional combination of personal privacy, grand proportions, and timeless value.

Step into a living space where natural tranquility meets urban connectivity, crafted beautifully within a prestigious District 10 address.

AMBERWOOD AT HOLLAND

NEW LAUNCH PROJECT DETAILS

at a glance


unit mix

3 Bedroom to 5 Bedroom Luxe


tenure

99-year Leasehold


NO. OF UNITS

230 units


Developer

Sim Lian Group


mrt

King Albert Park MRT (DT6) & Future Cross Island Line (CRL)


site area

145,255.6 sqft
(13,491.9 sqm)


expected top

TBC


Address

Holland Link, District 10

Unrivalled Connectivity & Lifestyle

Amberwood at Holland is a masterclass in location, tucked into a private enclave along Holland Road. It perfectly bridges the gap between absolute serenity and urban energy, placing you moments away from elite schools, lush green spaces, and premium lifestyle hubs. Whether you are a growing family, a discerning professional, or a forward-thinking investor, this is an address that commands attention.

  • Effortless Commutes: Situated right off the main artery of Holland Road, enjoy rapid access to the city center via the AYE and PIE.

  • Transit at Your Doorstep: Benefit from comprehensive bus routes and seamless dual-line train connectivity with both Holland Village MRT (Circle Line) and Buona Vista MRT (East-West Line) just minutes away.

  • The Holland V Lifestyle: Enjoy the ultimate everyday convenience with a short stroll to the vibrant cafes, artisanal boutiques, daily essentials, and premium medical services of Holland Village.

Close-up of marble wall with white background and brown, black, and gold veins, with LED strip lighting at the top.

DOWNLOAD THE
Amberwood at holland E-BROCHURE

An Asset of Rarity. A Legacy for Generations.

Set within the vibrant evolution of the Holland Village and One-North knowledge corridor, Amberwood at Holland is part of one of District 10’s most anticipated boutique residential stories. It anchors a masterfully curated district that seamlessly blends the energetic lifestyle charm of Holland V with the deep, quiet heritage of its surrounding Good Class Bungalow enclaves.

Connected effortlessly by elite MRT networks and minutes from renowned educational institutions and lush green corridors, this precinct continues to solidify its status as Singapore's most desirable central region address—and Amberwood stands as its most exclusive, low-density private residential offering.

THOUGHTFULLY DESIGNED SITEPLAN

Designed as an exclusive, low-density sanctuary of just 212 private residences, the estate is set against a prestigious Good Class Bungalow backdrop.

PRIVATE AND PRACTICAL LAYOUTS

Every home features soaring 3.2m ceilings for a bright, villa-like volume. Efficient, waste-free layouts fitted with high-end appliances and refined fixtures.

Prestigious & Well-Connected Location

A short walk to the vibrant cafes, artisanal boutiques, and daily essentials of Holland Village, while remaining tucked away in a quiet, low-density neighborhood.

Frequently Asked Questions (faqs)

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ASSET SCORING FRAMEWORK for new launch projects

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ASSET SCORING FRAMEWORK for new launch projects |

Comparison table of asset framework scores for Project A and Project B, including criteria such as affordability, safe entry, supply and demand, estate appeal, and transformation, with respective scores and descriptions.

considering a new launch?

At Own It Real Estate, Ron and Ming Hui use a A 5-FACTOR Scoring FRAMEWORK to assess if the NEW LAUNCH PROJECTS if suitable for you, SO YOU OWN IT WITH CONFIDENCE

Before any offer is made, every shortlisted property is run through Own It’s ASSET framework with five weighted dimensions that produce a comparable score across all options.

You see how each property stacks up side by side, backed by numbers, data and analytics to make an informed decision instead of how you ‘feel’ after a showflat visit.

A

Affordability

Always Critical

TDSR stress-tested at 4%, monthly mortgage as a percentage of household income, and reserve fund adequacy — confirmed before any other factor. For new launches, this also includes modelling the progressive payment schedule to ensure you can sustain payments throughout the construction period, not just at TOP.

S

Safe Entry

Most Critical for New Launches

Entry price benchmarked against comparable resale and subsale transactions, normalised to the same tenure. For new launches, this also includes comparing against future GLS breakeven pricing — what comparable new projects are likely to cost in 3–5 years. Developers price new launches with a premium baked in. Safe Entry analysis confirms whether that premium is justified by location and demand fundamentals — or simply by a compelling show flat.

The most common new launch mistake in Singapore is overpaying because the only comparison made was against other units in the same project — not against the broader market.

S

Supply & Demand

Critical — Exit Focus

HDB upgrader pool analysis for the target district, competing new launch supply pipeline, and assessment of whether this project is better positioned than its alternatives. For new launches, supply analysis extends forward to the TOP year — mapping how much competing stock completes simultaneously and whether the buyer pool at exit is deep enough to absorb it.

E

Estate Appeal

Evaluate Before Showflat

Development size, MRT proximity, school catchment, floor plan efficiency, and facilities quality. For new launches, floor plan analysis is completed from architectural drawings before any show flat visit — because the show flat is designed to maximise perceived size, not to represent what a bare unit actually feels and functions like.

T

Transformation

Most Critical for New Launches

URA Master Plan transformation plans, new MRT lines, planned employment nodes, and mixed-use developments in the pipeline. For new launches, transformation is the primary driver of appreciation — you are buying in advance of the infrastructure being completed. The key question is whether the transformation timeline aligns with your target exit, and whether it has already been priced in at launch.

Buying transformation that completes after your target exit does not benefit you. Buying transformation already priced in means you’ve paid for it without gaining from it. Timing alignment is everything.

Want us to run the ASSET score on a specific new launch you're considering?

Share the development you're looking at. Let Ron and Ming Hui run a full Safe Entry analysis and Transformation assessment — so you walk in to the showflat with clarity.